Adrianne Marsh
Veteran Democratic Strategist | CEO, Altum Insight | Expert Voice on Campaign Strategy and Political Transformation
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Why Adrianne NOW?

The Independent

‘What are Democrats doing?’: Strategists reveal where resistance to Trump went wrong

Democrats suffered from a ‘fractured’ party and a lack of a clear message throughout Trump’s first year back in office, political strategists tell Katie Hawkinson

About Adrianne Marsh
Adrianne Marsh, CEO of Altum Insight, is a veteran Democratic operative with over two decades of winning campaign experience in political strategy and research. Her career highlights include managing Senator Claire McCaskill's successful 2012 re-election campaign, helping Democrats reclaim the U.S. Senate majority in 2006, and playing a pivotal role in Senator Michael Bennet's 2010 victory and President Barack Obama's historic 2008 election. She has also served as a trusted consultant in PR, direct mail, television and digital advertising, and political research.
At Altum Insight, Adrianne leverages her extensive field, communications, and strategic experience to help candidates and organizations translate research into compelling narratives and effective operations. Her approach combines traditional political wisdom with innovative methodologies, including responsible AI integration and deep qualitative research, to win trust and votes.
Career Highlights
Barack Obama’s 2008 campaign

CBS News

McCaskill Flack Moves To Obama Camp

By Amie Parnes

Claire McCaskill’s 2012 re-election

STLPR

McCaskill ad plays up SuperPACs -- not GOP -- as campaign villain

This article first appeared in the St. Louis Beacon, May 2, 2012 - Amid heightened national focus on her re-election race, U.S. Sen. Claire McCaskill,…

  • Key strategist in 2006 Senate majority victory
  • Senior advisor, Sen. Michael Bennet 2010
  • Long-time consultant in PR, mail, TV, digital
  • Founded Altum Insight
Expertise & Speaking Topics
The State of American Politics
Where Democrats need to adapt now, what's signal vs. noise in today's political landscape, and specific steps to reconnect with voters and stabilize the democratic playing field.
Campaign Strategy
From immediate tactics to long-term planning, from finance to field operations—what can and should build trust with voters across every level of campaigning.
Research to Action
How to operationalize research into narrative, messaging, and on-the-ground execution that measurably improves persuasion and participation.
AI in Campaigns
Using AI and modern analytics responsibly in campaigns without losing authenticity, plus practical guardrails to keep communications trust-first.
Reaching Rural America
Battleground playing fields are becoming more limited for Democrats every election cycle, making building and keeping a majority increasingly difficult. Why are Democrats losing ground in rural and red parts of America, and what concrete strategies can reverse this trend?
The Missing Piece: Deep Qualitative Research
A practical framework for converting AI-informed, deep qualitative research into narrative, messaging, and field operations that measurably improve persuasion and participation—moving beyond surface-level polling to understand what truly motivates voters.
Key Questions Adrianne Addresses
What is the current state of American politics, and where should Democrats adapt strategy right now?
What do Democrats need to do—practically and operationally—to restore trust with voters?
How should Democrats prepare for the next several election cycles?
How can campaigns use faith and values to bridge trust gaps with independents and moderate Republicans?
Keywords
Democratic campaign strategy, voter persuasion, political narrative, public opinion research, AI in campaigns, field operations, competing in rural states, rebuilding voter trust, translating research into messaging, ethical AI for campaigns, audience-first communications
Notable Appearance
United SHE Stands

www.unitedshestands.com

Bridging the Disconnect: Adrianne Marsh on Reaching Today’s Voters

In episode 152, we sit down with Adrianne Marsh, longtime strategist, campaign leader, to dig into the evolution of voter behavior and the future of Democratic strategy.

In-depth discussion on the evolution of voter behavior and the future of Democratic strategy, covering digital ethnography, narrative research, and how Democrats can more effectively connect, communicate, and win.
Booking Information
Professional Audio Quality
Adrianne uses professional-grade Shure microphone and high-quality earbuds on every podcast appearance to ensure broadcast-ready audio quality. Your audience will experience crystal-clear sound with no technical compromises.

Ready to Book?
Contact mollyruland@heartcastmedia.com
Regular Availability
  • Monday & Thursday: 1:00 PM – 6:00 PM
  • Tuesday & Friday: 8:30 AM – 1:00 PM
Flexible scheduling available for special circumstances and breaking news commentary.