Frank A. Spring
Narrative Strategist | Political Consultant | Public Sentiment Researcher
About Frank
Frank A. Spring is a founding partner with Altum Insight, a public sentiment research firm dedicated to understanding the deep narratives that drive people's attitudes, values, and behaviors. He also serves as Managing Partner and cofounder of Undaunted Ventures, operating as the in-house mad scientist for both organizations.
With more than fifteen years of senior leadership across progressive campaigns and candidates on both sides of the Atlantic, Frank spent over a decade developing the unique science-based methodology that Altum and Undaunted employ to decode and construct political narratives that resonate.
His expertise bridges neuroscience, behavioral psychology, and narrative design—helping campaigns, institutions, and progressive movements understand not just what voters think, but why they think it and how to change hearts and minds authentically.
A native New Mexican, Frank lives with his family in the Land of Enchantment, where he maintains his daily green chile ritual and continues to push the boundaries of political communications strategy.
Frank's Core Expertise
American Politics
Deep analysis of polarization, institutional legitimacy, trust deficits, and the structural forces shaping contemporary U.S. democracy
Progressive Strategy
Cross-border lessons from progressive movements worldwide, with practical frameworks for transferring successful strategies to U.S. contexts
AI in Campaigns
Ethical deployment of AI tools in electoral politics, from research automation to persuasion testing, with guardrails for maintaining trust
Persuasion Science
Evidence-based frameworks rooted in neuroscience and behavioral psychology for designing messages that change minds, not just metrics
Trust-First Comms
Campaign marketing and communications strategies designed to rebuild institutional trust and respect with skeptical, low-information audiences
Essential Questions Frank Can Answer
1
What is the current state of American politics?
Frank separates real trends from media noise, identifying which political dynamics actually matter for understanding voter behavior, institutional legitimacy, and democratic health. He brings data-driven clarity to a chaotic information environment.
2
How can Democrats restore trust with ordinary people?
Beyond polling and platitudes, Frank offers concrete steps for rebuilding credibility, designing coalition strategies, and creating narratives that resonate with working-class and skeptical voters without pandering or abandoning core values.
3
How did we arrive at this "fascist moment"?
Frank unpacks the structural, narrative, and psychological forces behind authoritarian drift—not by blaming voters, but by diagnosing the failures of democratic institutions, political parties, and progressive messaging over the past two decades.
4
What needs to change to prevent another crisis?
From narrative design to institutional reform to operational strategy, Frank identifies the shifts necessary for progressive movements and democratic institutions to recover legitimacy, build durable coalitions, and prevent future authoritarian surges.
5
How should Democrats prepare for the next election cycles?
Frank provides actionable frameworks for message design, coalition-building, voter persuasion, and campaign operations that position Democrats to win sustainably—not just in presidential years, but in midterms, downballot races, and state-level contests.
Compelling Episode Topics
1
America's Story Problem: Rebuilding Trust in a Post-Cynicism Era
A candid examination of how narratives—not just policies—drive legitimacy, turnout, and polarization. Frank unpacks what's signal versus noise in today's political environment, explains how voters construct "self-stories" that guide their political identity, and offers concrete steps parties can take to restore trust without pandering or abandoning principles. This conversation cuts through the noise to focus on what actually moves public sentiment.
2
The Progressive Playbook, Global Edition
Drawing on progressive movements from Europe, Latin America, and beyond, Frank breaks down which messaging frames, coalition structures, and policy windows actually transfer to U.S. politics—and which ones backfire spectacularly. This episode delivers actionable lessons for campaigns seeking durable gains, not just fleeting victories, with real-world case studies and transferable frameworks.
3
AI on the Campaign Trail: Useful Now, Risky Soon, Governable Always
Beyond the hype cycle: where AI is already delivering ROI in research, persuasion testing, and campaign operations; where it actively erodes credibility and trust; and how to establish ethical guardrails that protect democratic values. Frank offers a practical toolbox and a trust-first framework that campaigns can implement immediately, complete with use cases, risk assessments, and governance models.
4
How Voters Change Their Minds: Neuroscience, Narrative, and the Path Out of Crisis
Frank explains the behavioral psychology and neuroscience behind persuasion—why facts bounce off partisan brains, what makes messages "sticky" in memory and motivating in action, and how to engage skeptical or low-trust audiences authentically. This is a playbook for designing communications that move people emotionally and intellectually, not just metrics on a dashboard.
Booking Information
Availability
Frank is available for podcast and media appearances on Mondays, Wednesdays, and Thursdays from 3:00-6:00 PM EST. He's flexible with scheduling and happy to accommodate special recording needs.
Sound Quality
Frank uses professional-grade equipment for every appearance: a Shure microphone and high-quality earbuds to ensure broadcast-quality audio. No technical compromises—your listeners will hear every insight with crystal clarity.
Notable Appearances
Connect with Frank
Ready to book Frank?
Reach out to mollyruland@heartcastmedia.com