Ad tech and digital marketing
Deep expertise in advertising technology platforms, programmatic advertising, and the digital marketing infrastructure behind modern consumer engagement.
Book nowMost investors overestimate the market, fall for the deck, and disappear after the check clears. Jim Ferry has spent a decade at Volition Capital doing the opposite, and he will tell your audience which deals got away and why.
As a guest Plain-spoken, contrarian on AI, and willing to name his own mistakes. No jargon.

Jim Ferry is a Partner at Volition Capital, a Boston-based growth equity firm known for investing in high-growth, founder-owned businesses across software, internet, and consumer sectors.
Since joining Volition in 2014, Jim has evaluated and executed investment opportunities focused on ad tech, consolidation platforms, mobile, supply chain and logistics, marketplaces, and other high-volume internet transactional businesses. The firm invests in a small number of founder-owned, capital-efficient companies that aspire to lead their markets.
He was the top business student at Providence College, where he earned a BS in Finance. His portfolio includes Aditude, Doing Things, Rounds, ButterflyMX, Automatiq, Revi, Grove Collaborative, Connatix, and JazzHR.
GrowthCap named him a Top 40 Under 40 Growth Investor in 2023. He was promoted from Principal to Partner in 2023 after nine years at the firm.
Board seats at Aditude, Doing Things, Linkby, Revi and Rounds. Board observer at Automatiq and ButterflyMX.
Instrumental in the sales of Connatix to Court Square, Dragonfly to L Catterton, and JazzHR to Jobvite. Grove Collaborative is public on the NYSE.
Volition Capital was named a Top Growth Equity Firm of 2024 by GrowthCap. Seven portfolio companies made the Inc. 5000 list in 2025.
“I view investing as a true partnership and not a business transaction.”
Jim Ferry
Deep expertise in advertising technology platforms, programmatic advertising, and the digital marketing infrastructure behind modern consumer engagement.
Two-sided marketplaces and consolidation platforms that connect buyers and sellers across diverse verticals.
Solutions that optimize supply chain efficiency, logistics operations, and last-mile delivery technology.
High-volume internet transactional businesses and mobile-first platforms driving consumer engagement.
Jim brings insights from the trenches rather than from a deck. His approachable style makes complex topics accessible for entrepreneurs, investors, and general business audiences alike.
The current landscape and where the emerging opportunities are in venture capital and growth equity.
Building true partnerships with founders and creating tailored solutions for their specific challenges.
How to evaluate high-growth sectors and determine what a company is actually worth.
What separates a business that scales sustainably from one that just grows fast.
Maximizing returns through strategic exits and the value creation milestones that get you there.
Building and scaling hardware-enabled software businesses, drawn from the active thesis at Volition in that sector.
What growth equity investors actually look for at Series A and B, and how to position for it.
Why this job is closer to psychology than finance. Knowing when to push a founder and when to lift them up.
Why most investors overestimate total addressable market, and what to look at instead.
How artificial intelligence is changing both investment decisions and the businesses being evaluated.
A contrarian take. Why Google beats OpenAI, and how AI search engines will end up monetizing with ads.
Separating truly AI-native startups from businesses that bolted AI on and changed their pitch deck.
What happens to .com publishers and digital content in an AI-dominated world.
Connected TV, digital video, mobile in-app, open web advertising, and where the money is moving.
The underestimated addressable market in property technology and where the breakthroughs are.
The evolving landscape of digital insurance and its place in the investment ecosystem.
Optimizing supply chain and logistics operations as a genuine competitive advantage.
Managing risk while still pursuing aggressive growth, and where that balance actually sits.
The hard-won and unglamorous things you only learn by doing this for a decade.
Where market dynamics are shifting, what investors are looking for now, and where the most promising opportunities actually sit in a crowded landscape.
The partnership-over-transaction approach, and how deep founder relationships produce better outcomes for both sides.
The methodologies and metrics Jim uses to value founder-owned businesses, assess multiples, and spot durable competitive advantage.
How to evaluate AI-powered businesses, understand technological moats, and predict which innovations create lasting value.
An insider view of deal sourcing, portfolio support, and how a people-first philosophy drives returns in a competitive market.
Moats, defensibility, and investing in the age of AI. Why employee count is no longer a reliable signal of company maturity, where defensibility comes from when code becomes a commodity, and which moats still hold: first-party data, proprietary integrations, network effects, systems of record.
Where AI competition is creating real value and where it is not, as ChatGPT loses market share to rivals. What that shift means for users and for investors.
Ignite: Conversations on Startups, VC, and Society, hosted by Brian Bell, October 2024.
Jim shared lessons from over a decade at Volition Capital, covering growth equity discipline, founder dynamics, and navigating an AI-fueled market. The conversation dug into how growth equity sits between early venture and buyout, what real product-market fit looks like past the vanity metrics, and why unglamorous spaces are often the best places to invest.
Not theory. A decade of actual deals, including the ones that got away.
A portfolio of companies that scaled, and board seats where he did the work.
Approachable delivery that works for founder audiences and general business listeners alike.
Growth equity, venture capital, private equity, startups, scaling, investment strategy, valuations, exits, ad tech, marketplaces, supply chain, PropTech, digital insurance, AI, board leadership.
Tuesday to Friday, 9:00 AM to 5:00 PM EST. All podcast booking handled through Heartcast Media.