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Media kit
Peter Imburg
Chief Elf at Elfster. Get paid twice for one episode, and your audience will thank you for the recommendation.
He built this for the person who
organizes everything
Every year, one person in every family, friend group, and workplace takes it upon themselves to organize the gift exchange. They send the emails, chase down the responses, manage the budget rules, and somehow make it magical for everyone else.
Peter Imburg built Elfster for that person. What started as a frustrating family Secret Santa moment turned into a free platform used by 40 million people around the world, built entirely without outside funding, and driven entirely by the belief that connection and joy are worth building a company around.
Peter’s story is warm, human, and deeply relatable. Your listeners will leave the episode wanting to hug him and immediately set up an exchange.
40 million users
Serving gift-givers across the globe
Bootstrapped
No VC or angel funding
Key markets
US, UK, Canada and India, with users in more than 50 countries
Based in
Oakland, California, with a 38-person team
Also a host
He hosts The Elfster Podcast on digital retail and the future of e-commerce, so he knows what a good guest sounds like
Get paid twice for one episode
Your listeners already love the holidays. This is the rare sponsorship that feels like a gift to them, and it pays you at the same time.
Most podcast bookings are a one-way street. A guest shows up, the host does all the work, and maybe the audience grows a little. This is different. When Peter comes on your show, Elfster puts money behind it.
Heartcast Media runs ads behind your episode
Targeted trailer ad campaigns on premium publishers including The New York Times, Forbes, ESPN and Yahoo, driving real IAB-certified downloads directly to your feed.
You read a host-read ad for Elfster
Using your unique affiliate promo code during the episode.
You earn affiliate income
Every time a listener signs up through your code. Direct deal with Elfster, no third-party platform taking a cut, annual reporting.
What you actually get
These are real, IAB-certified downloads on the episode you record with Peter. Which tier you qualify for depends on your audience size, and we will tell you straight which one fits.
Targeted Boost, $1,000
3,000 to 10,000
extra downloads
Ideal for focused, engaged communities.
Flagship Boost, $3,500
15,000 to 50,000
extra downloads
Includes a full publisher data report, the actual list of every site your trailer ran on and every impression it earned.
Then the affiliate side
You read a host-read ad with your own promo code, and every listener who signs up through it pays you. This is a direct deal with Elfster, so nothing is skimmed by a third-party network. Comparable Elfster affiliate partners earn 70,000 to 80,000 dollars per year.
Stack that on top of an episode that just picked up tens of thousands of downloads it would not otherwise have had, and this becomes the best-paying episode on your feed this year.
Why the host-read ad converts
This is not a pre-roll someone skipped. Your audience hears you talk with Peter, they like him, and then you tell them about Elfster in your own voice with your own promo code, right when they are planning their own gift exchanges. That is why it converts.
And the part nobody has to think twice about
This is Secret Santa. It is elves and gift exchanges and people being good to each other. There is nothing to vet, nothing to disclaim, and nobody in your audience is going to be upset with you for it. Peter is a bootstrapped founder who built a free platform for the person in every family who ends up organizing the whole thing. That is the entire story.
You get a great guest. You get more downloads. You get paid. And your audience thanks you for it.
We know what you’re thinking
Fair questions. These are the ones hosts ask us every time.
Are these real downloads or bot traffic?
Every download delivered through Heartcast Media’s growth campaigns is IAB certified, the same standard your advertisers and hosting platform use to verify listener counts. These are real, verified, human downloads. Not bots, not inflated numbers, and nothing that will raise a flag with Spotify, Apple Podcasts, Buzzsprout, or any other platform. They show up in your hosting dashboard as standard browser traffic because that is exactly what they are.
Will this hurt my standing with my current advertisers?
No, it helps. A certified download spike strengthens your listener numbers and your CPM case. Your ad partners see the same IAB-certified data you do. Nothing to hide and nothing to explain.
What are the actual terms of the affiliate deal?
A simple boilerplate contract. A unique promo code assigned to your show. You earn commission every time a listener signs up through your code. No third-party affiliate platform taking a cut, and annual reporting so you always know where you stand.
Do I have to release the episode on a specific date?
You control when the episode goes live. What is locked to November is the ad campaign and the host-read ad, because that is when the ad spend releases across the network and when the affiliate code needs to be in market. Release earlier if you like, the boost and the host-read ad still run in November when it counts.
What if my audience does not convert?
The download boost happens regardless. Your episode gets the campaign whether or not every listener signs up. The affiliate income is upside, the downloads are the guarantee.
Am I locked into anything long term?
This is a one-episode deal. No ongoing commitment, no retainer, no obligation beyond the single appearance. If it goes well and you want to keep the affiliate relationship going, that conversation is always open, but nothing is assumed.
Six topics Peter is ready to cover
The origin story
A family gift exchange disaster that sparked a global platform. Relatable, funny, and completely real.
Doing more with less
How Elfster helps people give more meaning with less money, less stress, and less time, especially right now when everyone is stretched thin.
Community and connection
Why gift exchanges are not really about the gifts. They are about belonging, and about the people who make belonging happen.
The joy of traditions
How shared rituals create lasting bonds across families, friend groups, military communities, and online communities who have never met in person.
Building something that lasts
What it means to grow a company slowly and intentionally without sacrificing the mission or the people behind it.
The magic behind the platform
Real user stories, and the moments that remind Peter exactly why he built this.
Five angles, and the questions
that get real answers
Doing more with less at the holidays
How to make gift exchanges meaningful without the stress or the overspending.
The gift exchange that connects 40 million people
The Elfster origin story.
Building community through shared traditions
Why rituals matter more than ever right now.
The joy of giving
How technology can make generosity easier rather than more complicated.
You’re the one who always organizes everything
This one is for the person who makes it happen every year.
Key interview questions
- What was the moment that made you realize people actually needed this?
- How does Elfster take the stress out of the holidays for the person who always ends up running everything?
- What is the most memorable or touching story you have heard from someone who used the platform?
- How do you think about building something that brings people together rather than just selling them something?
- What does doing more with less look like for families right now, and why does it matter?
- What traditions do you think are worth fighting to keep alive?
Peter has appeared on podcasts reaching millions of listeners. Every appearance is fully prepped by Heartcast Media, with questions provided in advance and talking points aligned to your audience.
Broadcast-ready audio
Professional Shure microphone and quality earbuds. No post-production surprises.
Full guest prep
Heartcast Media provides talking points and questions aligned to your specific audience.
Episode review available
Peter can review the episode on request before it goes live.
Direct affiliate deal
No third-party platform. Clean contract, unique promo code, annual reporting.
Everything you need to book Peter
Availability
Monday, Wednesday and Friday before 10:00 AM PST
Afternoons
Available after 4:00 PM PST
Equipment
Professional Shure microphone and quality earbuds
Episode review
Available on request before it goes live
Guest prep
Provided by Heartcast Media for every appearance
Affiliate
Direct deal, unique promo code, no third-party platform
Want to talk it through first?
We know this model is a little different from a typical guest booking. If you would like to talk it through, Molly is happy to jump on a call.
Book Peter
Contact us to activate your affiliate deal and schedule an appearance. All podcast booking handled through Heartcast Media.